The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge)

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(as of Jul 21,2021 20:11:49 UTC – Details)


Why a company’s response to digital disruption ought to focus on individuals and processes and never essentially on know-how.

Digital applied sciences are disrupting organizations of each measurement and form, leaving managers scrambling to discover a know-how repair that may assist their organizations compete. This e book provides managers and enterprise leaders a information for surviving digital disruptions―however it’s not a e book about know-how. It is about the organizational adjustments required to harness the energy of know-how. The authors argue that digital disruption is primarily about individuals and that efficient digital transformation includes adjustments to organizational dynamics and the way work will get achieved. A spotlight solely on deciding on and implementing the proper digital applied sciences shouldn’t be seemingly to lead to success. The finest method to reply to digital disruption is by altering the firm tradition to be extra agile, threat tolerant, and experimental.

The authors draw on 4 years of analysis, performed in partnership with MIT Sloan Management Review and Deloitte, surveying greater than 16,000 individuals and conducting interviews with managers at such firms as Walmart, Google, and Salesforce. They introduce the idea of digital maturity―the skill to reap the benefits of alternatives supplied by the new know-how―and handle the specifics of digital transformation, together with cultivating a digital setting, enabling intentional collaboration, and fostering an experimental mindset. Every group wants to perceive its “digital DNA” so as to cease “doing digital” and begin “being digital.”

Digital disruption will not finish anytime quickly; the common employee will most likely expertise quite a few waves of disruption throughout the course of a profession. The insights supplied by The Technology Fallacy will maintain true via all of them.

A e book in the Management on the Cutting Edge collection, revealed in cooperation with MIT Sloan Management Review.

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